Rexona Women’s World Cup • AMV BBDO

During the most watched Women’s World Cup ever, we turned our attention to India.
A country that has never played the tournament.

And where less than 1% of girls play football.

To make that problem impossible to ignore, we turned data into an installation.
Featuring a single bright football shirt in between 99 blank jerseys.

India's own national team goalkeeper, Aditi Chauhan, got involved too, acting as our influencer.
She told her own story and helped Rexona to give away football shirts around the installation to help motivate more girls to play football.

On social, more players from the national team and influencers also told their stories, amplifying the message.

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