Shell Make The Future

What do you do when you get a last minute brief for a static billboard
promoting a prototype race?

You create interactive installations using CGI, Kinect and unusual racing cars.
Right?


The Shell Eco-Marathon is a fuel-efficiency competition that promotes innovation for the transportation industry.
Students from around the world are invited to rethink every single nut and bolt and create the car of the future.

To show that, we invited 3 competitor teams and, together, recreated their cars in CGI. Piece by piece.

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The cars were featured in immersive interactive installations with 3D sound design inside Waterloo Station and Westfield Stratford - in real size.

Through Kinect and motion sensor technology people could use their hands to select a car, rotate it and create an exploded view where all the car pieces would separate and float in the air, before putting it back together.

The user would then select any of the car parts and listen to comments from the original teams to learn about the ideas behind each piece.

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The prototypes also took over the communication leading to the event, being featured in every digital and traditional formats imaginable, including a particularly large screen at Waterloo Station.

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