KitKat Chucky • JWT London

To celebrate Halloween, we decided to go trick-and-treating.

By changing a single letter, we created an unthinkable partnership between the beloved KitKat Chunky and the feared Chucky doll.


(Disclaimer: ironically, this idea got KILLED mid-production. It will haunt us forever. But we still love it.
So, enjoy. Unless you're that guy from the legal department. Thanks, bro.)


The idea was to trick consumers at POS, selling the Chucky bars at cinemas
where Halloween sessions are taking place.

iphone-chucky.png
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To create buzz around it we'd also send a very special PR kit to influencers
and selected publications with a custom KitKat Chucky doll
(mouth smothered in chocolate and KitKat in hand) plus limited edition bars.

 
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Grete Stern