Grete Stern • Ogilvy Brazil

How do you promote a surreal exhibit about dreams and photomontages from the 1940s? As nonsense enthusiasts ourselves, we chose to keep it in the same world.

Campaign featured at Lürzers Archive Magazine.

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A realistic depiction of the 40’s, when giraffes ruled the road and turtles dressed smart.

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Women and photo manipulation.With one small difference: the women were dressed.

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Frozen chicken wings, only US$6.99. Who said a nonsense exhibit can’t have a nonsense ad?

 
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